The world of advertisement has greatly revolved and there are several changes that each company must follow in order to have the market presence and be at par with the competition that are in the same market. This particular marketing and campaign strategy will be on electronics line that is yet to be produced.
The primary objective is to reach as many as possible people within the U.S.A. And across the world with the brand name hence sensitizing them of the entry of the brand name.
The new line will get involved in Sports sponsorship to give it a global platform to showcase some of its latest inventions and act as a brand ambassador for the company. Millions of dollars will be spent over years in aggressive advertisement at such sports events which will give the customers a chance to see the products hence creating more awareness and accessing the market. The use of products by the sports icons has been a strategy to push for brand recognition since the players have huge following and their endorsements drive the sales volumes as the players become brand ambassadors across the world. This will be a route followed by the new line and even to the extent of sponsoring world sports events at the long run. It will also sponsor major clubs across the world.
The new line will be able to print its logo on the as a marketing tool and at the same time securing product endorsement by some of its greatest players who have a huge fan base across the world and hence their images used to launch its latest inventions.
The new company will also own clubs in that includes soccer team, basketball team and baseball team which will be used to push for its brands as consumers view this as giving back to the society by uplifting the lives of others through such sponsorships. There will also be signing of several deals with various clubs and sponsoring several other and events where it has been able to supply its products to such events, to showcase some of its products and at the same time supplying the stadiums with top quality screens.
The new line will also use the celebrities where the products are showcased at the events giving the consumers a chance to interact with the products which offers a platform to launch some of their latest inventions. The company will use worldwide known artists and other performing groups which is a marketing tool to reach more customers (Johnny K. Lee, 2005).
The company will also get involved in a number of corporate sponsorships and by doing so, create in the minds of the consumers that its products are stylish and fashionable and that the company cares for the society hence endearing the products to the consumers.
There will also be association of the products with the models which will give its products a corporate endorsement and adding more confidence to the customers who would want to be associated with the latest trends in the fashion industry. This way, the company will launch their products which is a strategy to bond technology and fashion which targets the market of fashion followers and the technologically savvy consumers who would like to be associated with the latest and sophisticated devices that the market can offer.
The company will also embrace the use of internet as a marketing tool to penetrate the market. The use of the website will provide an interactive way of getting the customer feedback where customers give back their views based on the products that have been launched, their experiences and concerns over the products. Those feedbacks will be taken positively and used to constantly improve the products. Internet is accessible throughout the world and with the improved interconnectivity; many consumers across the world interact through the internet nearly on a daily basis.
The world has been taken over by the use of social media and companies are not left behind in embracing social media as a marketing tool, the new line will use social media to market its products where the information regarding its newly launched products are shared among millions of the social media subscribers. Social media has been used by various distributing networks to promote sales and to create more brand awareness since it has millions of daily subscribers logging on to interact with one another sharing all forms of information.
Several other media campaigns will be launched where a team of experts work on aggressive campaigns to target other markets, the print media and several magazines will be used to market the new electronics line. The magazines to be used are the informative magazines that target readers of technology magazines providing readers with more detailed information on the launched products and product descriptions and specifications. The new product line will also uses the on television worldwide to run commercials which in turn will create more awareness of its product (Macdermott, 2011).
Macdermott, (2011). Modern Marketing Methods. Retrieved October 12, 2013 http://www.flyingsolo.com.au/marketing/business-marketing/modern-marketing-methods